I have not hated them as much as I do right now. While the original program was designed to be a solution for parents with children who would have otherwise had to seek expensive medical help for obesity issues, the association with parent company and acquirer WW has led to some backlash. Parents are still involved, now with updates after coaching calls or the option to join coaching sessions. Today, body positivity and fat acceptance movements have gone mainstream , encouraging people to be confident in their own bodies and not hate themselves for being overweight. The app also now includes tools that teach meditation, recipe videos and games that focus on healthy lifestyles. Pre-acquisition, the startup was focused on democratizing access to research, behavior modification techniques and other tools that were previously only available through expensive programs run by hospitals or other centers. In other words, a program like this is something that parents should approach with caution. Founder Joanna Strober, a venture investor and board member at BlueNile and eToys, explained she was driven to develop Kurbo after struggling to help her own child.
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